(b) Using the information provided in the case scenario, strategically evaluate the performance of the company
up to 2004, indicating any areas of particular concern. (20 marks)
(b) Using the information provided in the case scenario, strategically evaluate the performance of the company
up to 2004, indicating any areas of particular concern. (20 marks)
(b) Essentially, Universal is a one product or service company selling its services into two main customer segments in the housingmarket. From the performance information provided in Table 1, the company has achieved impressive rates of growth overthe 200
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