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(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ON

时间:2021-04-25 19:40:30 解答: 160 次

(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.

Note: requirement (b) (ii) includes 3 professional marks (16 marks)

正确答案:

(ii) ‘No frills’ low-cost budget airlines are usually associated with the following characteristics. Each of these characteristicsis considered in the context of Oceania National Airlines (ONA).– Operational economies of scaleIncreased flight frequency br

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